Privacy Policy

Last updated: 24 November 2025

This Privacy Policy explains how JZ Consulting (“we”, “us”, “our”) collects, uses, and protects your personal data when you visit the website jakubzajicek.com (“Website”) or interact with us.

By using this Website, you agree to the practices described in this Privacy Policy.

1. Data Controller

The data controller responsible for processing your personal data is:

JZ Consulting (operated by Jakub Zajicek)
Website: https://jakubzajicek.com
Email: jakub@jakubzajicek.com

If you have any questions about this Privacy Policy or how your personal data is processed, you can contact us at the email address above.

2. Personal Data We Collect

We may collect and process the following categories of personal data:

2.1 Data you provide directly

When you contact us via forms, email, or other channels, we may collect:

  • First name and surname
  • Email address
  • Company name and role (if provided)
  • Any other information you include in your message or attachments

2.2 Data collected automatically when you use the Website

When you visit our Website, certain data is collected automatically via cookies, pixels, and similar technologies:

  • IP address (shortened or anonymised where possible)
  • Browser type and version
  • Device type and operating system
  • Referring website or source
  • Pages visited, time spent on pages, and other usage data
  • Interactions with elements on the Website (such as clicks, hovers, impressions)

This data is primarily collected through:

  • Meta Pixel
  • LinkedIn Insight Tag (LinkedIn Pixel)
  • Google Analytics
  • ProveSource (social proof notifications tool)

More details on these tools are in Section 5.

3. Purposes of Processing

We process your personal data for the following purposes:

  • Communication: Responding to your inquiries, requests, and messages.
  • Service delivery: Preparing and providing consulting services, proposals, and follow-up communication.
  • Marketing & remarketing: Showing relevant ads to visitors on platforms such as Meta (Facebook/Instagram) and LinkedIn, and measuring the performance of those ads.
  • Analytics and improvement: Understanding how visitors use the Website in order to improve content, functionality, and user experience.
  • Social proof and conversions: Displaying real-time notifications about actions taken by visitors/customers to build trust (via ProveSource).
  • Legal obligations and claims: Complying with legal obligations and defending against legal claims.

4. Legal Basis for Processing (GDPR)

If you are located in the European Economic Area (EEA) or the UK, we process your data based on the following legal grounds:

  • Performance of a contract or steps prior to entering into a contract: When you contact us regarding services, we process your data to respond and, if applicable, to prepare or perform a contract.
  • Legitimate interests: We use analytics, social proof, and remarketing tools to understand how our Website is used, promote our services, and grow our business, while respecting your privacy.
  • Consent: Where required by law, we rely on your consent for placing cookies or using certain tracking technologies (for example, for marketing or analytics). You can withdraw your consent at any time (see Sections 5 and 10).

5. Cookies and Tracking Technologies

We use cookies and similar technologies to operate the Website, analyse traffic, run marketing campaigns, and display social proof notifications.

5.1 Meta Pixel

We use the Meta Pixel to:

  • Measure the effectiveness of our advertising on Meta platforms (including Facebook and Instagram)
  • Build audiences for remarketing campaigns
  • Deliver more relevant ads to users who have visited our Website

Data processed may include information about your device, browser, actions on the Website (such as pages visited, conversions, or form submissions), and hashed identifiers that help connect your Website activity with your Meta account.

For more information on how Meta processes data, please refer to Meta’s privacy policy on their official website and adjust your ad preferences in your Meta account if you wish.

5.2 LinkedIn Insight Tag (LinkedIn Pixel)

We use the LinkedIn Insight Tag to:

  • Measure campaign performance on LinkedIn
  • Understand how visitors from LinkedIn interact with the Website
  • Create anonymous, aggregated reports and build remarketing audiences

The LinkedIn Insight Tag allows us to receive information such as URL, referrer, IP address, device and browser characteristics, and timestamp. This data is generally aggregated and anonymised for reporting.

For details on how LinkedIn processes data, please refer to LinkedIn’s privacy policy on their official website and manage your ad settings in your LinkedIn account.

5.3 Google Analytics

We use Google Analytics to:

  • Analyse Website traffic and user behaviour
  • Generate reports and statistics to improve our content and services

Google Analytics may collect data such as IP addresses (which can be anonymised), device identifiers, browser information, and interaction data with our Website (pages visited, time on site, conversions, etc.).

For more information, see Google’s privacy and security documentation and, where available, you can use the Google Analytics Opt-out Browser Add-on.

5.4 ProveSource

We use ProveSource, a social proof tool, to display real-time notifications about actions taken by visitors and customers (for example, recent sign-ups, downloads, or purchases) in order to build trust and improve conversions.

ProveSource may collect information such as:

  • IP address and approximate location
  • Browser and device information
  • Pages visited, time of visit, and referral source
  • Interactions with notifications (views, clicks, etc.)

This information is processed by ProveSource to provide aggregated analytics and to display social proof notifications on our Website. For more details on how ProveSource processes data, please refer to their privacy policy on their official website.

5.5 Managing cookies and tracking

You can influence or limit tracking in several ways:

  • Adjust your browser settings to block or delete cookies.
  • Use “Do Not Track” or similar privacy features in your browser (where supported).
  • Manage ad preferences within your Meta, LinkedIn, and Google accounts.
  • Use browser add-ons such as the Google Analytics Opt-out Browser Add-on (where available).

Please note that disabling cookies may affect the functionality and user experience of the Website.

6. Data Sharing and Recipients

We do not sell your personal data.

We may share your data with:

  • Service providers and processors who help us operate the Website, provide analytics, run advertising campaigns, or display social proof (e.g., Meta, LinkedIn, Google, ProveSource, hosting providers, email service providers). These parties process data only on our instructions and are bound by appropriate safeguards.
  • Professional advisors (e.g., legal, accounting) where necessary.
  • Public authorities where required by law or to protect our rights and interests.

7. International Data Transfers

Some of our service providers (e.g., Meta, LinkedIn, Google, ProveSource) may process data in countries outside the EEA, including the United States.

Where such transfers occur, we rely on appropriate safeguards, such as:

  • Adequacy decisions by the European Commission, or
  • Standard Contractual Clauses and, where necessary, additional contractual or technical measures.

8. Data Retention

We retain personal data only for as long as necessary to fulfil the purposes described in this Privacy Policy or to comply with legal, accounting, or reporting obligations.

Retention periods depend on:

  • The nature of the data
  • The context in which it was collected
  • Statutory retention requirements (e.g., for invoices or contracts)

When your data is no longer needed, it is securely deleted or anonymised.

9. Your Rights (for EEA/UK Users)

If you are in the EEA or UK, you have the following rights under applicable data protection laws:

  • Right of access: To receive confirmation whether we process your data and obtain a copy.
  • Right to rectification: To request correction of inaccurate or incomplete personal data.
  • Right to erasure: To request deletion of your data in certain circumstances.
  • Right to restrict processing: To request temporary restriction of processing in certain situations.
  • Right to data portability: To receive your data in a structured, commonly used, machine-readable format and transfer it to another controller where technically feasible.
  • Right to object: To object to processing based on legitimate interests, including profiling, and to direct marketing (including related profiling).
  • Right to withdraw consent: If processing is based on consent, you may withdraw your consent at any time, without affecting the lawfulness of processing before withdrawal.

To exercise these rights, please contact us at: jakub@jakubzajicek.com.

You also have the right to lodge a complaint with your local data protection authority if you believe your rights have been violated.

10. Opt-Out of Marketing and Tracking

You can opt out of marketing communication or certain types of tracking in the following ways:

  • By emailing us at jakub@jakubzajicek.com with your request (for example, “opt out of marketing emails”, “opt out of tracking where possible”).
  • By using the unsubscribe link in any marketing email (if applicable).
  • By managing your cookie and tracking settings in your browser and on relevant platforms (Meta, LinkedIn, Google).

We will respect your preferences and implement them as far as technically and legally possible.

11. Data Security

We take reasonable technical and organisational measures to protect your personal data against unauthorised access, loss, misuse, or alteration.

However, no method of transmission over the internet or method of electronic storage is entirely secure. While we strive to protect your data, we cannot guarantee absolute security.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time, for example due to changes in laws, our services, or the technologies we use.

The latest version will always be available on jakubzajicek.com, with the “Last updated” date at the top. We encourage you to review this page periodically.

13. Contact

If you have any questions, requests regarding your personal data, or wish to exercise your rights, please contact:

JZ Consulting (operated by Jakub Zajicek)
Email: jakub@jakubzajicek.com
Website: https://jakubzajicek.com

Last updated: 24 November 2025