CONTENT-LED PARTNER OUTREACH

Partner outreach that cuts through the noise

Stop burning initial trust with bad cold outreach.

Instead, invite your future partners to co-create content with you andย 5โ€“10X your reply rates.

๐Ÿ˜– THE 5% METHOD

Most partnership outreach burns trust right out the gate

Partnerships are based on mutual trust.

Yet, companies still pitch their programs in their first emails, ask for meetings without specific objectives, and give zero value upfront.

It’s like proposing on the first date.

The results? Eroded trust from the get-go,ย reply rates around 5%, and tons of time wasted.

๐Ÿ˜–

"Hi! Want to join my partner program? Here's my Calendly."

Proposing on the first date usually never works.

๐Ÿ˜ THE 40% METHOD

Build trust early by creating content with your ideal partners

Co-marketing is a powerful way to build initial trust with your ideal partners.

Unlike traditional outreach, it creates a reciprocal relationship right from the get-go.

In other words, you give before you ask.

The results? Reply rates above 40%, new partner conversations, and thought leadership content your marketing team will love.

ย 

๐Ÿ˜

"Hi! Would you like to be featured in this awesome content?"

Encourage reciprocity by co-creating content with your ideal partners.

HOW IT WORKS

Build relationships with ideal partners with my Done-For-You Content-Led Partner Outreach

I’ll get your future partners excited to collaborate with you.

STEP 1: STRATEGY

Building your custom content-led outreach strategy

During the initial kickoff, we decide what content you should create with your ideal partners.

We’ll do it byย aligning your partnership needs with the strategic marketing and sales objectives.

This way it’s easier for you to demonstrate the ROI to your leadership team.

STEP 2: LIST-BUILDING

Prioritizing the prospects for your first 30-day outreach sprint

I’ll help you select the prospects who are most likely to accept your content invitation.

As a result, you’ll have a well-curated list of 30โ€“50 prospects for the first batch of outreach.

List not ready yet? All good! I’ll help you build or enrich one for no additional costs.

STEP 3: OUTREACH

Crafting and sending irresistible partner outreach pitches

I’ll write the entire outreach sequence, including follow-ups for all selected prospects.

Then, I’ll send the outreach and introduce you to all ideal partners who want to collaborate with you.

This way, you can focus on building relationships without worrying about empty partner pipeline.

STEP 4: CONTENT

Coordinating content creation and distribution

After the positive replies start coming in, I’ll help your team to navigate the entire content process.

You’ll understand how to communicate with your ideal partners before the content is ready.

And your marketing team will know what’s expected of them, by when, and why it matters.

STEP 5: CONVERSION

Converting your prospects into partners

The last step is to take the relationships with your ideal partners further.

You do this by offering something valuable, such as a free account or a workshop for their team.

After that’s in process, you’ll show them how you usually partner with similar companies.

PRICING

$175 per partner collaboration

+ $750 one-time onboarding fee

Use this slider to estimate your spend

How many partner content collaborations do you want per month?

10

Net new partner content collaborations p/m

$2,650

Estimated spend in the first month

$1,900

Estimated ongoing monthly spend

DONE-FOR-YOU

Strategy & Done-For-You Outreach Copywriting

I write the outreach for you, you send it.

THIS INCLUDES:

PLUS

$6,000

or 3 payments of $2,200

DONE-WITH-YOU

Strategy & Access To Outreach Templates

You write the outreach using my templates.

THIS INCLUDES:

PLUS

$2,500

or 2 payments $1,400

BOOK A CALL

Considering this strategy?