CONTENT-LED PARTNER OUTREACH
Partner outreach that cuts through the noise
Stop burning initial trust with bad cold outreach.
Instead, invite your future partners to co-create content with you and 5–10X your reply rates.
Stop burning initial trust with bad cold outreach.
Instead, invite your future partners to co-create content with you and 5–10X your reply rates.
Partnerships are based on mutual trust.
Yet, companies still pitch their programs in their first emails, ask for meetings without specific objectives, and give zero value upfront.
It’s like proposing on the first date.
The results? Eroded trust from the get-go, reply rates around 5%, and tons of time wasted.
Proposing on the first date usually never works.
Co-marketing is a powerful way to build initial trust with your ideal partners.
Unlike traditional outreach, it creates a reciprocal relationship right from the get-go.
In other words, you give before you ask.
The results? Reply rates above 40%, new partner conversations, and thought leadership content your marketing team will love.
Encourage reciprocity by co-creating content with your ideal partners.
I’ll get your future partners excited to collaborate with you.
During the initial kickoff, we decide what content you should create with your ideal partners.
We’ll do it by aligning your partnership needs with the strategic marketing and sales objectives.
This way it’s easier for you to demonstrate the ROI to your leadership team.
I’ll help you select the prospects who are most likely to accept your content invitation.
As a result, you’ll have a well-curated list of 30–50 prospects for the first batch of outreach.
List not ready yet? All good! I’ll help you build or enrich one for no additional costs.
I’ll write the entire outreach sequence, including follow-ups for all selected prospects.
Then, I’ll send the outreach and introduce you to all ideal partners who want to collaborate with you.
This way, you can focus on building relationships without worrying about empty partner pipeline.
After the positive replies start coming in, I’ll help your team to navigate the entire content process.
You’ll understand how to communicate with your ideal partners before the content is ready.
And your marketing team will know what’s expected of them, by when, and why it matters.
The last step is to take the relationships with your ideal partners further.
You do this by offering something valuable, such as a free account or a workshop for their team.
After that’s in process, you’ll show them how you usually partner with similar companies.
+ $750 one-time onboarding fee
How many partner content collaborations do you want per month?
Net new partner content collaborations p/m
Estimated spend in the first month
Estimated ongoing monthly spend
I write the outreach for you, you send it.
THIS INCLUDES:
PLUS
or 3 payments of $2,200
You write the outreach using my templates.
THIS INCLUDES:
PLUS
or 2 payments $1,400